If you start a business in the Florida area, you are going to want to gain online visibility quickly. Yet, unless you are running a national or global business, you also need to make sure you are attracting relevant traffic from the local area. Here, we explore some techniques that can help a startup to gain visibility.
Choose Your Domain Name Wisely
One of the most important steps you can take to ensure you attract a high level of online visibility is to purchase a domain name or multiple domain names with great potential. Ideally, you want a simple .com extension and the second-level domain name should be easy to remember, sensible and easy to spell correctly.
It can also be beneficial to use a tool like the Wayback Machine digital archive to check the history of your chosen domain name. This can allow you to avoid situations where your website is penalized on Google search results for sharing a domain name with a previous website that had a bad reputation, or SEO penalties.
For peak performance on search engine results pages, you should conduct some preliminary keyword research and try to include a keyword within your domain name, along with your business name. For example, including “pizza” within the domain name of a pizza restaurant. It is also better to avoid hyphens and to keep the domain name short.
Make the Most of Social Media Sites
Social media platforms offer a great way to drive traffic towards your website, while building up an audience to share content with. You can use social networking sites like Facebook, Twitter and LinkedIn to share marketing content, which can then help you to generate leads or make sales.
With that being said, social media has uses beyond this. You could use photographs or video content to highlight what your business has to sell, while you might also want to work with a social media influencer in your local area to increase attention and gain a valuable form of social proof for your products or services.
Use the Best Local SEO Techniques
There are numerous strategies you can use to boost website visibility, including making effective use of basic SEO techniques. However, if you are operating a small or medium-sized business in Florida, you want to make sure you achieve maximum visibility among Florida residents.
After all, 46% of Google searches are made by users seeking local information, so you want your website to appear when people in your area make relevant searches. To achieve this, use effective local SEO techniques, like adding a location page to your website and ensuring your contact details are consistent across platforms.
You should claim your Google My Business page and encourage your customers to leave reviews on Google too. Getting all of these elements in order will also help to ensure your location is available on Google Maps.
Conclusion
Most Florida-based businesses need to prioritize visibility among Florida residents. Optimizing your website for local search, choosing a high-quality domain name that makes clear what your business is about and taking steps to make effective use of social media can all help you to achieve this.
