As a business owner, you know the value of customer data. You understand that it is not only important to capture your customers’ details but also to use that information in intelligent ways. A customer data platform helps you achieve this goal by providing an integrated suite of solutions for managing, analyzing and extracting insights from your customer data. Read on to learn some of the most impressive features of customer data platforms.
Multi-Channel Marketing
A CDP marketing platform can help you better understand and serve customers. You can use this insight to create tailored experiences that are relevant in every channel, whether it’s email, social media or even the store shelf.
In addition to delivering greater value to your customers, multi-channel marketing makes it easier for you to connect with them wherever they are and at any time of day. This will allow you to provide a consistent experience across your entire customer journey: from the first sale through repeat purchases or even customer service interactions.
Native Integration with Third-Party Data Sources
Native integration with third-party data sources is a must-have feature in a Customer Data Platform (CDP). The reason is simple: CDPs are meant to provide context and allow you to take action on your customer data. In order to do that, you need access to data from multiple sources so that you can combine them into one view of your customers.
Robust Analytics
The ability to analyze data across multiple channels, touchpoints, segments and time periods should be built into the platform from the start. For example, a CDL that allows you to see how users interacted with your site over time will help you understand if there was an uptick in conversions after you launched a new landing page or introduced a new call-to-action (CTA).
Similarly, the ability to analyze data across multiple geographies is crucial for marketers who want to know how different markets differ when it comes to performance metrics like revenue per user (RPU) or average order value (AOV).
Optimal Pricing Model
The optimal pricing model will vary from one customer to the next. Customers who are willing to pay higher prices may be less price-sensitive, so you might offer them a discounted rate. Or perhaps your product is unique enough that it doesn’t fit into a standard pricing model, like an airplane ticket or phone plan.
CRM Integration
One of the most important considerations for companies looking to invest in a CDP is whether or not it can integrate with their current CRM system. A good example of this is Salesforce, which has an open API and integration with many other applications. According to the professionals at Adobe Real-Time CDP, “A CDP should allow for seamless connections between different systems so that you can easily pull information from different sources and use it to make smarter business decisions.”
Audience Segmentation Capabilities
A CDP allows you to segment your customers based on data from various sources. The first source is transactional data, which includes information about the different products or services that were purchased. This can include items like the amount spent, how often a customer bought something when they purchased it and their payment methods.
In today’s data-driven world, it is important that businesses have access to the right information at all times. This helps them make better decisions and improve their marketing strategies. Customer Data Platforms (CDP) provides a comprehensive view of your customer data and help you make more informed decisions.
